Jump-start for a start-up
Everybody knows the mobile masts that are standing on rooftops. But few probably know that the owners of the respective building rent the roof space of the realty. In order to get the most out of the tenancy, the roof-renting parties need competent advice. This is where the German Society for Site Management (Deutsche Gesellschaft für Standortmanagement), or DeGefS in short, comes into play. On behalf of its clients, the Berlin-based start-up contacts mobile providers and negotiates the renting terms. Since DeGefS is a start-up as well, it needs counselling with regards to marketing and media relations. In particular, the young company wants to increase its market visibility.
Thank goodness there is Commha Consulting: In a joint kick-off work shop, we laid the basis for future communication activities, including key messages and first ideas for topics. Following this, we took care of the details step by step: we put together a mailing list of the relevant trade media and drafted FAQs to react to press inquiries. A first press release followed soon after. Slowly but steadily, we worked our way forward, because budding companies with limited resources need time. Currently, we are developing a new website in a new, easy-to-use content management system and redraft the texts. A social media concept is also under way – so that more people will know what the fuzz of realty renting is all about.