Case

Get those values

A compass guides every hiker through unknown terrain – provided that the adventurer carries one with him, i.e. purchased it before his journey, or found it somewhere. The same applies to values: They guide individuals and organizations through life – i.e. once they have been determined or at least redefined. But it is not easy to clearly outline your own values. In that case, unbiased third parties can help dust off the compass – or design it from scratch.


This is exactly what we did in 2019 with an equipment manufacturer: In a two-month project we jointly developed the values of the company’s German sites. A long time ago, the management set up moral guidelines to support the corporate strategy. Then the goal was to critically review the values and have the employees themselves find and reformulate them. In a four-stage series of workshops, we identified the issues that moved employees in Germany, clarified the essence of values in general, took a closer look at the strategy and compared the findings with it. This way we gradually developed five core values. The company's management was part of this participatory approach, as did trainees, skilled workers, sales management and communications – in other words, a colorful (and representative) cross-section of the workforce, which ultimately has to bring the values to life. An extremely exciting project – for us and the customer!