How can those affected by the rebuilding of Heidelberg Central Station be persuaded to welcome the change with goodwill, perhaps also with anticipation? Commhas answer: With a newspaper like no other.
Since the German Society for Site Management is a start-up, it needs counselling with regards to marketing and media relations. In particular, the young company wants to increase its market visibility.
After structural changes people had to find their place in new teams and departments, and to wave good-bye to existing routines. Commha’s job was to support them in their efforts to find their way.